Section outline

  • The 6 sections of the Business Plan are:

    Introduction
    (business description - briefly the team, product, aim or purpose, specific SMART goals, timeline)

    Market research
    (methods, findings, SWOT analysis

    Marketing
    (marketing mix - Price, Product (incl packaging), Place, Promotion)

    People
    (organisation chart of members & roles, responsibilities)

    Finance
    (budgets & graphs explained, sources of finance, sales forecasts, costs & revenue)

    Operations
    (running the business (eg production, cash, quality control, health & safety, equipment)

    Log book
    (diary of meetings, issues, etc)