Section outline

  • Kia Ora Everyone

    FOCUS / ARONGA

    This week we will be focusing on the Introduction to marketing.


    Learning Intentions: We are learning to (WALT)...

    • Understand how market research is part of a planning process.

    Success Criteria: I can/have...

    • Define the concept of Marketing

    • Understand market research and the importance of market research

    Activities:

    1. Research the difference about Marketing and Advertising

    2. Create a group definition of what marketing means...

    3. Draft ideas for Assessment -Promoting Market day
    4. Brainstorm using ideas from the internet
    5. What are the strengths and weaknesses of each idea?
    6. Market research
    7. Skills doc to complete

    The 4Ps Marketing Mix, and what it means for charities ~ Just Tell Stories





    Learning Intentions
    • Explore the process of marketing in a business

    Success Criteria
    • We can define marketing 
    • We can identify the P's of the marketing mix

    Activities:

    - Using Case studies to understanding to the marketing mix