Section outline

  • Kia ora class, 

    This week we continue our focus on business planning. Remember that the business plan template available on your Google Classroom is your assessment template and you need to work through it with me from now and commit to completing your tasks on Google Classroom every week. 

    First we are finalising our SMART objectives and you are expected to submit at least 3 of those into the corresponding activity on Google Classroom by the end of our Monday lesson.

    We will then move to the very first step any business need to take when establishing its presence in the market, that is branding! 

    Mātauranga Māori

    I would like to take the opportunity to unpack another Māori concept as we embark on this business planning journey. 

    "E tio te tūī , e ketekete te kākā, e korihi te kokako", it takes many instruments to make a symphony.

    The whakatāuki below carries wisdom that we can apply to different aspects of our lives - socially, politically, and commercially. In a business context it is crucial that we plan and manage business tools and resources efficiently to thrive and succeed.

    Learning Intentions/ Mo te ako

    • Learn how to write business objectives using the SMART criteria.
    • Understand branding principles through small business case studies.

    Success Criteria 

    • Write at least 3 SMART goals for your business.
    • Design a business brand kit including: Business name, logo, and brand colours.

    Learning Sequence

    Monday 5 September

    • Continue writing SMART objectives and submit to Google Classroom [20 mins]
    • Do logo quiz (will be hosted in class) and discussion of logos matter? [15 mins] 
    • Get starting at 'why brand matters pdf' [15 mins, may carry over to Wednesday]

    Wednesday 7/9/22

    • Continue from 'why brand matters pdf'
    • Do brand personality test and discussion [25 mins]
    • Discuss the small business branding case study pdf [25 mins]