Section outline

  • Kia ora class,


    My name is Ms Al-Chalabi and I am a student teacher from Massey University. By now you have met me and know that I will be training with Mrs Selagan until the end of this term. I will be teaching you most of the sessions from now until the end of the term and I am looking forward to this exciting journey with you.

    This week our focus is on Market research, and we will be working in the spirit of the following Maori whakatāuki (proverb):

    He aha te mea nui o te ao?
    What is the most important thing in the world?

    He tāngata, he tāngata, he tāngata.
    It's people, people, people.

    We are reminded that in business we are constantly trying to satisfy our target market needs, we care about our people (customers) and that is why we want to find out more about who they are and what they need and want.


    Learning Intentions

    • Recognise the importance of market research for a business and how to conduct a market research for a new or existing product.
    • Interpret market research data.
    Success Criteria 

    • Conduct Market research for products planned for the upcoming market day.
    • Analyse data collected from market research.