Term 2: Week 4
Section outline
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Promotion continued
Another consideration when planning promotion is whether the business is trying to get new customers to try the product for the first time or whether they are trying to get existing customers to keep buying the product. Try answering these 3 multiple choice questions:
1. A publishing company is about to launch a new magazine aimed at female readers aged 14-20. Which two of the following would be direct ways in which the company could try to get potential readers to buy the first issue of the magazine? (Select two answers).
- A) Keep production costs low
- B) Offer a free lipstick with the issue
- C) Take on extra staff
- D) Sell the first issue at half price
- E) Cut advertising on the other magazines by the company
2. A car manufacturing company is worried that there is little customer loyalty amongst car buyers for its vehicles. The lack of customer loyalty is most likely to mean that (select one answer):- A) customers are buying a different make of car when they sell their existing car
- B) car sales for the company are increasing
- C) the cars the company sells are seen as being good value
- D) it would be more profitable for the company to make large cuts in the price of its cars
3. A company making frozen pizzas depends for its success on repeat purchases. Customers are most likely to make repeat purchases because (select one answer):- A) it determines the amount of profit the company makes
- B) it increases sales of pizzas
- C) the company spends heavily on advertising
- D) in the pizza market, customers have little brand loyalty
Questions to check understanding
Here are links to some multiple choice questions. See if your small group can answer them:
- https://www.tutor2u.net/business/quiz/marketingmix20/quiz.html
- https://www.bbc.com/education/topics/z96pyrd
Resources
Digital MarketingP&G - the world's largest marketer slide show
https://www.slideshare.net/HarshitGupta245/harvard-case-study-analysis-pg