Section outline

  • Marketing Mix

    Learning Intentions

    • Investigate the meaning and relevance of the Marketing Mix (4 Ps) 
    • Explore the 'Product' element of the Mix, through case studies and examples
    Success Criteria
    • Can explain the meaning and relevance, with examples, of the Marketing Mix 4 Ps
    • Can explain and apply understanding of the Product element of the Mix.

    Marketing     is the process of gathering information about people in the market and then acting on that information to influence their beliefs or decisions about your products or business. 
    The Marketing Mix contains the variables that can be changed in order to influence people's beliefs or decisions. In business, the aim is usually to attract customers to buy the product (to satisfy their needs or wants). These variables are called the 4Ps: 

    • Product      design features, quality, packaging, after-sales service, etc
    • Price          skimming, penetration, etc
    • Place          distribution channels, delivery, retail outlet, mail order, etc
    • Promotion  advertising, sales promotion, personal selling, publicity, etc  
    Activities:
    Task 1
    Introduction to marketing - Bottled water (Task on google classroom)

    Task 2

    In small groups, discuss the 4Ps of these businesses or products:
    1. Local Dairy shop
    2. Pack'n'Save supermarket vs Farro supermarket
    3. Apple computers and phones 
    4. Nike shoes
    5. Homebrand product range (at Countdown supermarket)