Section outline

  • Innovation: What's next?

    This week you will put your own creative and innovative skills into action by brainstorming and designing a new innovation to your chosen product. 

    Success Criteria: You will be able to;

    • recognise and follow the principles of brainstorming 
    • understand the characteristics of innovation
    • explain how your idea is innovative

    Characteristics of Innovation

    For something to be innovative in business it must:

    • have something new about it. (design, feature, function, colour, size etc)
    • be improved. It should offer something different or do something better than existing products
    • have economic value. People must be willing to buy or pay for this innovation

    Principles of Brainstorming

    Brainstorming Course — Solve Problems Faster by Mind Mapping | Aisha Borel | Skillshare

    1. Generate as many ideas as possible.
    2. Defer Judgment. Creative spaces are judgment-free zones—they let ideas flow so people can build from each other's great ideas.
    3. Encourage Wild Ideas
    4. Build on the Ideas of others

    Activity:

    In a group of 2-3 brainstorm an idea for a new innovation to your chosen product. You should create a presentation to sell this idea to some investors. You may draw a poster, create a slideshow. It's up to you. Be creative!