Section outline

  • Learning Intentions

    • To apply what we've learned in class to a real life product
    • To experience an NCEA Level 1 assessment (and hopefully gain 3 credits at Excellence)
    Success Criteria
    • Have read the student instructions again and the examples of previous students' work
    • Have completed the draft writing of 3 of the 4 Ps
    • Have shared the draft report with your teacher and other students for feedback

    Hi all, please continue to improve your Marketing Mix report assessments, based on the individual feedback provided. 
    Here's some general feedback for everyone:
    1. Mark a friend's report using the student instructions sheet and/or the marking schedule. Be critical and honest, not 'nice'!
    2. Ensure your paragraphs are SEXY (statement, example, explain, your opinion) and no more than say 6 or 7 lines long.
    3. Consider if there's a Maori value or concept and, if so, say why it's relevant to the product or business.
    4. Fill your report with business vocabulary (eg from MHO notes) to explain what's happening.
    5. Avoid listing facts that are not relevant or explained. Excellence is possible in shorter, well thought out reports that use SEXY. Don't just include info because you have it.
    6. For Merit, you need reasons, causes, effects, comparisons with competitors, and links to other Ps and to marketing terms and vocabulary - answer the question 'So What?'.
    7. Have a Bibliography on the last page. Some referencing through the report is good. 
    Good luck and well done for your work so far.
    Mr S :)