Section outline

  • Learning Intentions
    To know what a SWOT analysis is, and how and why to perform one.

    Success Criteria

    I have performed a SWOT analysis to identify our product's and our team's competitive advantage over other groups.

    Image result for swot analysis

    Activity
    With one product in mind, do a SWOT analysis by writing down things that will enable you to do better or worse than competitors:
    Strengths - things inside your team that give it an advantage (eg an Aunt who can help, a team member does a relevant DEEP course)
    Weaknesses - things inside your team that give it a disadvantage (eg all members are Peaceful personalities!)
    Opportunities - things outside your team that are areas for growth and increased sales (eg the News reports that wearing a steel bracelet is good for you!) 
    Threats -  things outside your team that present concerns and may decrease sales (eg the MHJC Principal may ban all forms of jewellery)