Section outline

  • Week 5: Target Audience and Purpose

    • Objective: Focus on how static images are tailored to a specific audience.
    • Success Criteria: Students will successfully identify a target audience and design a poster that communicates effectively to that group.
    • Content:
      • Focus on the concept of target audience and its importance in design.
      • Focus on identifying the target audience in different Olympic advertisements.
      • Focus on how the choice of image, colour, and text is influenced by the audience.
    • Activity: Design a static image poster for a specific audience (e.g., young athletes, sponsors, or fans).
    • Homework: Find an Olympic advert and explain who the target audience is and why.