Section outline

  • EXPLORE / TŪHURA

    EXPLORE / TŪHURA learning intentions:

    • We are EXPLORING the way certain companies target children to consume unhealthy products and whether it is morally appropriate.

    Success Criteria

    • Students will be able to recite basic definitions that surround the term Consumerism and be aware of the many products and services that they consume on a daily basis. They will also have a greater awareness of the way certain companies target children to consume unhealthy products and whether or not it is morally appropriate


    Activities:

    Class discussion1.Do you think that there should be laws that stop companies from targeting children with unhealthy products or should it be up to the child to decide for themselves what they want to eat or not?

    2 Read the article, ‘Unhealthy food marketed to Kiwi kids by Belinda Castles at: https://www.consumer.org.nz/articles/marketing-food-to- children

    Answer the following questions based on the above article:

    1. What ways do companies get kids your age to buy/eat unhealthy foods – how are they advertised? (see paragraph 1 and 2).

    2. Go down to the bottom of the article under the section – ’10 Lunchbox Snacks to Avoid.’

    Pick 3 of these snacks. Show:
    1) Why they are not healthy, and
    2) How the packaging of the item is designed to be attractive to children Refer to the example below: