5 August - 11 August

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EXPLORE / TŪHURA learning intentions:

• We are EXPLORING Kotahitanga - unity, togetherness, solidarity, oneness, collective action by looking at promoting the next Olympic Games city.
• We are EXPLORING...
• We are EXPLORING...

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Research Presentation Assignment: Understanding Convenience in the Marketing Mix through the 2024 Summer Olympics in Paris, France

Objective

Students will explore the concept of convenience as one of the 4 C's in the Marketing Mix by researching the locations of the 2024 Summer Olympics in Paris. They will create a travel brochure for attendees, including information on 5 hotels, 5 restaurants, 5 local attractions, and transportation options.

Assignment Instructions

1. Researching the 2024 Summer Olympics Venues

• Identify Olympic Venues: Research and locate the venues for the 2024 Summer Olympics in Paris.
• Identify the main sports complexes and other key event locations.

Map Analysis: 

Use a map of Paris to pinpoint where each Olympic event will take place. Understand the geographic spread and the proximity of these venues to central areas of the city.

2. Creating the Travel Brochure

1.Hotels:

Research and select 5 hotels located conveniently near the Olympic venues. Include a variety of options ranging from luxury to budget-friendly.

Provide a brief description of each hotel, including amenities and distance to the nearest Olympic venue.

2.Restaurants:

Identify 5 restaurants that offer a variety of cuisines and dining experiences. Ensure these restaurants are conveniently located near the Olympic venues or hotels.

Include a brief description, type of cuisine, and any special features (e.g., outdoor seating, famous dishes).

3.Local Attractions:

Select 5 local attractions that visitors might want to explore while attending the Olympics. These could include landmarks, museums, parks, or cultural sites. Provide a brief description of each attraction and its proximity to the Olympic venues or hotels.

4.Transportation Options:

Research and detail transportation options available in Paris, such as metro lines, buses, trams, bike rentals, and walking routes.

Highlight how attendees can efficiently travel between hotels, restaurants, attractions, and Olympic venues.

Provide practical tips on using public transportation in Paris (e.g., purchasing tickets, navigating the metro system).

3. Designing the Brochure in Canva

Go to Canva. 

Choose a brochure template or create a custom design.

2.Organize Content:

Structure the brochure into sections: Hotels, Restaurants, Local Attractions, and Transportation.

Use visually appealing layouts and images to make the brochure engaging. Ensure that all information is clear, concise, and organized logically.

3.Visual Design:

Incorporate images and icons that represent each hotel, restaurant, attraction, and transportation option.

Use a consistent color scheme and font style to maintain a professional look.

Avoid clutter and ensure there is enough white space for readability.

4. Presentation and Validation

1.Prepare Your Presentation:

Be ready to present your travel brochure to the class. Prepare to explain why each hotel, restaurant, and attraction was chosen, and how they contribute to the convenience of attending the Olympics.

Discuss the transportation options and how they enhance the overall convenience for attendees.

2.Presentation:

Present your brochure to the class, covering all sections and providing explanations for your choices.

Engage with the audience and be prepared to answer any questions about your research and design.