Section outline

  • Learning Intentions/ Mo te ako

    • Identify and develop the main immediate purpose and the long term goal of your business.
    • Identify business strengths and weaknesses, and anticipate opportunities and threats to your business.
    • Understand branding principles through small business case studies


    Success Criteria 

    • Write a business mission (purpose) and vision (aim) statements (including a slogan where necessary).

    • Write a detailed SWOT analysis for your business presented as a grid or a graphic.

    • Design a business brand kit including: Business name, logo, and brand colour

    Learning Activities

    • Completing SWOT (20 MIN) from the market day plan
    • Looking at branding and promotion (25 - 30 min)