Section outline

  • Learning Intentions

    • Investigate the meaning and relevance of the Marketing Mix (4 Ps) 
    • Explore the 'Product' element of the Mix, through case studies and examples
    Success Criteria
    • Can explain the meaning and relevance, with examples, of the Marketing Mix 4 Ps
    • Can explain and apply understanding of the Product element of the Mix.
    Activities:
    - USP Examples to check
    - Product Life cycle - Class examples and discussion
    - Answer questions for the first "P" (Product) of marketing