Section outline

    • Learning Intentions

      • Investigate the meaning and relevance of the Marketing Mix (4 Ps) 
      • Explore the 'Product' element of the Mix, through case studies and examples
      Success Criteria
      • Can explain the meaning and relevance, with examples, of the Marketing Mix 4 Ps
      • Can explain and apply understanding of the Product element of the Mix.
      Activities:
      - Check doc on packaging (pair and share)
      - USP Examples to complete - Class and homework. Homework examples are below: