Section outline


  • Kia ora...students and welcome to week 2. For this week you will research  in more detail what is a business plan and the 4 P's of Marketing.Also, to determine what is ethical business and how this would be applied to your product, that is ethically designed and environmentally friendly.

    MARKETING

    Achievement Objectives: Enter AO's here

    Big Idea: Changes and Challenges

    Learning Intentions: We are learning to (WALT)...

    • understand what is a business plan.
    • understand what  is business ethics
    • understand the 4 P's of marketing
    • integrate the 4 ps into a business idea

    Success Criteria: I can/have...

    • researched and understood a business plan and the 4 P's of marketing whereby these are integrated into your business idea

    Activities:

    1. Watch a video on what is a business plan. Discuss your views.
    2. See white board on what a business plan looks like. Take  note of the  format and key principles that you need to abide too
    3. 3) What is meant by ethics and business and how would you apply this to your product.
    4. Research what are the 4 ps of marketing. See video on the 4p's and write notes on how these are practiced in everyday businesses.
    5. By working in groups of 4 or 5, adopt the business plan and 7Ps into your business idea.
    6. Use this template: Business name/ group/ business logo/ image of your product with labels and materials used/ is it NZ made or shipped into NZ/ cost of product/to whom is it target/ impact it will have onto your customers/ how will you market this idea/ where will you promote this product idea/ discuss packaging details/projected profits.
    7. View examples on the white board. Think of products that would make a difference to someone who is in need.
    8. You are to think of your business name and create a logo that would go on the product you design.

    Homework:
    Write here...











    FOCUS / ARONGA

    FOCUS / ARONGA learning intentions:

    • We are FOCUSING...on developing our understanding on the principles of marketing
    • We are FOCUSING...explaining and adapting a business plan to our future business projects
    • We are FOCUSING...on choosing a product or service that is environmentally sustainable and marketable to a New Zealand audience