Term 3 Week 4

Learning Intentions

• Describe the importance of a SWOT analysis
• Identify the key components of a SWOT analysis
• Construct and utilize a SWOT analysis of their own in a mock scenario

• Can describe and explain the 4 different areas of a SWOT analysis
• Can conduct a SWOT analysis for own business idea

SWOT Analysis

It is the first stage of planning and helps marketers to focus on key issues. Businesses often use this to assess a product in terms of strengths, weaknesses, opportunities, and threats of the product. It can also be used to assess the business as a whole.

Strengths and weaknesses: These are internal factors that relate to the actual position of the product. They are factors that the business can control