Term 3: Week 1

Learning Intentions

• To apply what we've learned in class to a real life product
• To experience an NCEA Level 1 assessment (and hopefully gain 3 credits at Excellence)

• Have decided which product's marketing mix to analyse and have planned, and completed, research.
• Have completed part of the final report 

NCEA 1.4

Activities:

- Draft and feedback 

- Create your Checklist (Use the task instructions to guide you on your progress)

- Reminder: Final Due: 6 August at 4pm

THINGS TO TAKE NOTE OF:

1. Ensure your paragraphs are SEXY (statement, example, explain, your opinion) and no more than say 5 or 6 lines long.
2. Check if the Maori concepts are relevant and you must say why they're relevant to the product or business.
3. You MUST fill your report with business vocabulary to explain what's happening, NOT just a description of the product.
4. You may lose marks for including too many facts that are not relevant or are not explained using your business knowledge. "Less is more"! Excellence is possible (more likely) in shorter, well thought out reports. Don't just include info because you have it - it counts against you if you just dump facts on the page.
5. For Merit, you need reasons, causes, effects, comparisons with competitors, and links to other Ps and to marketing terms and vocabulary - answer the question 'So What?'.
6. You MUST have a Bibliography with references briefly described on the last page. Some referencing through the report would be good.