Section outline

  • Market Segmentation

    Learning Intentions

    • Study case studies of markets and marketing
    • Investigate the nature of marketing: Plan, Strategy and Segmentation. 
    Success Criteria
    • We can define and explain Markets
    • We can describe how & why markets are segmented


    ACTIVITIES:

    NCEA INTRODUCTION

    1. Understanding NCEA requirements

    2. Eligibility to NCEA (Why do you want to participate in Business Studies NCEA?)

    3. Decision to be made by Week 10 -Term 1

    4. AS: 90840 (Introducing the standard

    - Go through answers on Market Segmentation (Google doc) - Group discussion and pair share with another person from a different group