Section outline

  • Markets & Segmentation

    Learning Intentions

    • Study case studies of markets and marketing
    • Investigate the nature of marketing: Plan, Strategy and Segmentation. 
    Success Criteria
    • We can define and explain Markets
    • We can describe how & why markets are segmented


    Activities

    - Going through your answers on the different types of markets

    - Work on the google document and Market Segmentation