Section outline


  • Learning Intentions
    • To prepare for the issuing of the NCEA assessment (brainstorming products to choose from and evaluating exemplar answers).
    Success Criteria
    • Can identify Marketing concepts that are not fully understood and discuss these with a Marketing Professional who is working in the field.
    • Can describe the requirements of the NCEA assessment and have identified a small number of potential products and research sources.

    Dove - a Marketing case study

    In Google Classroom is a slide presentation case study of the marketing of Dove products. Study the presentation slides and write a question on a post-it note for the class to help revise marketing.