Term 1 Week 5 (2-8 Mar)
Section outline
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Market Research
Learning Intentions
- Investigate the meaning and examples of research-related terms
- Explore how and why companies gather information on us as consumers
- Can define and explain, with examples, market research-related terms
- Am aware of how companies gather information about my buying habits.
Make your own notes on Market Research in the Google Doc called "Markets & Market Research"(in Google Classroom). Later in the year, you will perform some market research before trading products at a Market Day.Words that you need to include in your notes are:
- Qualitative & Quantitative information
- Primary & Secondary research (with examples of each)
- Sample size
- Closed & open questions
- The difference between a survey and a questionnaire
- Facebook have just been threatened with a fine in Belgium for doing something to do with gathering data on people - describe what.
- Supermarkets and other shops have loyalty cards - explain why this is relevant to market research?
- Describe other ways that companies find out about your buying habits?
- Facebook loses privacy case, faces fine of up to $125,000 million
- 6 ways retailers track your spending habits
- Tracking customers will be the norm
- Technologies to track people