26 October - 1 November
Section outline
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Week 3
Kia Ora
The BIG Picture: The art and language of visual design.
Specific Focus: What are the basic components of a film poster?What makes a good piece of design? What is the underlying structure of a successful poster?
This week we will be analysing an existing movie poster in terms of its use of the design elements and the design principles . The poster will be from a movie called"ALL SHOOK UP"
Watch this video
Please complete the table at the bottom of this document and identify what Design Elements Design Principles are used in the “ALL SHOOK UP” Poster.
Elements are...
Line,Shape,Colour/Hue,Direction,Size,texture,value
Principles are...
Balance in design is similar to balance in physics
A large shape close to the centre can be balanced by a small shape close to the edge. A large light toned shape will be balanced by a small dark toned shape (the darker the shape the heavier it appears to be)
Gradation of size and direction produce linear perspective. Gradation of of colour from warm to cool and tone from dark to light produce aerial perspective. Gradation can add interest and movement to a shape. A gradation from dark to light will cause the eye to move along a shape.
Repetition with variation is interesting, without variation repetition can become monotonous.
If you wish to create interest, any repeating element should include a degree of variation.
Contrast is the juxtaposition of opposing elements eg. opposite colours on the colour wheel - red / green, blue / orange etc. Contrast in tone or value - light / dark. Contrast in direction - horizontal / vertical.
The major contrast in a painting should be located at the center of interest. Too much contrast scattered throughout a painting can destroy unity and make a work difficult to look at. Unless a feeling of chaos and confusion are what you are seeking, it is a good idea to carefully consider where to place your areas of maximum contrast.
Harmony in painting is the visually satisfying effect of combining similar, related elements. eg.adjacent colours on the colour wheel, similar shapes etc.
Dominance gives a painting interest, counteracting confusion and monotony. Dominance can be applied to one or more of the elements to give emphasis
Relating the design elements to the idea being expressed in a painting reinforces the principle of unity.eg. a painting with an active aggressive subject would work better with a dominant oblique direction, course, rough texture, angular lines etc. whereas a quiet passive subject would benefit from horizontal lines, soft texture and less tonal contrast.
Unity in a painting also refers to the visual linking of various elements of the work.
Design Principles
Design Elements
Evidence in the poster
Not used in this design
Size is used to suggest the importance of the two main characters.
GENRE
50’s Rock n Roll, Pop
Hairstyles, clothes,
THEME/VISUAL FEEL
