Section outline

  • Hi all, Please continue to improve your Marketing Mix report assessments, based on the individual feedback provided. 
    Here's some general feedback for everyone:
    1. Mark a friend's report using the student instructions sheet and/or the marking schedule. Be critical and honest, not 'nice'!
    2. Ensure your paragraphs are SEXY (statement, example, explain, your opinion) and no more than say 5 or 6 lines long.
    3. There MUST be one or two Maori values or concepts and you must say why they're relevant to the product or business.
    4. You MUST fill your report with business vocabulary to explain what's happening, NOT just a description of the product.
    5. You may lose marks for including too many facts that are not relevant or are not explained using your business knowledge. "Less is more"! Excellence is possible (more likely) in shorter, well thought out reports. Don't just include info because you have it - it counts against you if you just dump facts on the page.
    6. For Merit, you need reasons, causes, effects, comparisons with competitors, and links to other Ps and to marketing terms and vocabulary - answer the question 'So What?'.
    7. You MUST have a Bibliography with references briefly described on the last page. Some referencing through the report would be good. 
    Good luck and well done for your work so far.
    Mr S :)

    SUBMIT your Marketing Mix Assessment HERE :)

    What's in the news?
    In Google Classroom, several links to news articles have been shared. 
    Choose some to read and investigate further. Be ready to discuss the issues raised in these articles.
    Prepare to get annoyed, outraged and even angry at some of the things that are described!!