Section outline


  • Learning Intentions
    • To reflect on our understanding of Marketing topics and to prepare questions for the guest Marketing Executive from Krispy Kreme.
    • To prepare for the issuing of the NCEA assessment (brainstorming products to choose from and evaluating exemplar answers).
    Success Criteria
    • Can identify Marketing concepts that are not fully understood and discuss these with a Marketing Professional who is working in the field.
    • Can describe the requirements of the NCEA assessment and have identified a small number of potential products and research sources.

    Dove - a Marketing case study

    In Google Classroom is a slide presentation case study of the marketing of Dove products. Study the presentation slides and write a question on a post-it note for the class to help revise marketing. 

     

    Antonio Rivera, Operations Manager

    (Rebecca Woodley, Marketing Executive) 

    On Tuesday 14th May at 11am in room M6, Antonio Rivera is visiting us at school. Antonio is in charge of Krispy Kreme's Marketing in New Zealand. He has kindly agreed to share elements of Krispy Kreme's marketing strategy, and details of their Marketing Mix. This is very relevant to your NCEA assessment.